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Together we can create
experiences that spark
excitement and curiosity
in your visitors!  

Wendy Meluch

Wendy Meluch, MA


Wendy Meluch, Principal of Visitor Studies Services (VSS), uses visitor studies and evaluation to help informal educational institutions bring the visitor experience into sharp focus. Working in collaboration with project staff to understand their goals and unique situation, Meluch designs research to bring the visitor perspective to all phases of exhibit, program and facility development. Her work provides decision makers with valid, actionable data.

A lifetime of experience as a visitor and planning for them informs Meluch’s visitor studies and evaluation practice. Her background includes personal and professional involvement with educational travel, visual and performing arts, scientific research, non-profit development, and museum management. Before establishing, Meluch served as the Director of La Sonrisa Institute (educational travel into Mexico), and the Cartoon Art Museum in San Francisco.

Meluch has 19 years of experience consulting with museums, science centers, parks, gardens and historic houses throughout the west. She frequently works with the Exploratorium in San Francisco, Chabot Space & Science Center in Oakland, the Bishop Museum in Honolulu, and many more. clients know Meluch for her flexible and thorough approach to answering research questions on time and on or under budget.

She holds an MA in Museum Studies from San Francisco State University, and BA's in Anthropology and Business (emphasis: Hospitality/Tourism Management), and a Certificate of Latin American Studies from Michigan State University. She has spoken and presented workshops on visitor studies and evaluation internationally.

View Full Resume           Presentations & Sightings          Published Work


Elsa Bailey

Elsa Bailey, Ph.D.

Research Collaborator

Elsa Bailey’s career path of more than 25 years has encompassed a rich and varied set of experiences, including positions as an educator in formal and informal settings, professional work in the fine arts, and evaluating educational projects and programs across these settings. She holds a BA in Psychology, from the City University of New York; an MS in Education, from Bank Street College of Education in New York; and a PhD in Educational Studies (domain of Museum-School Partnerships), from Lesley University in Cambridge, Massachusetts. Elsa has been an invited author, speaker, and workshop presenter both in the United States and internationally. She had served on a number of advisory boards, and is a frequent contributor to the literature in informal education.


Erin Gong

Erin Gong, MS

Statistics Maven

Erin Gong is museum evaluator with particular expertise in research design, quantitative data analysis, and comparative statistics. Erin's evaluation experience ranges from audience needs assessments and logic modeling to formative/summative evaluations of programs and exhibitions. She holds a Master’s of Science in Information from the University of Michigan School of Information, with an emphasis in program evaluation and community informatics.


Deborah Morgan

Deborah Morgan, MA

Research Assistant Extraordinaire

Deborah has a 15-year track record of success in investigative field work, informal education, outreach, and research in a variety of academic and public venues. Her research focuses on the collaborative curatorial process of museums and the living cultures represented in their collections to develop exhibitions and public programming. Experience behind the scenes and on the floor at all types of museums makes Deborah a valuable contributor to research design functions. Her excellent interview and observation skills generate high-quality data; we rely on her meticulous approach to support a thorough analysis and clear report of findings.

Deborah graduated Magna Cum Laude with a BA in Classics, focus on Classical Archaeology and minor in Anthropology, from San Francisco State University in 2012. An award-winning artist, she graduated with Dean’s Highest Honors, earning dual AA degrees in Fine Arts and Art History and was one of the two speakers for Santa Rosa Junior College’s May 2007 Commencement ceremonies. Deborah is currently completing her Master’s Thesis in Museum Studies at San Francisco State University with an MA expected May 2016.

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